WSOP AND MICROGAME IN ITALIAN ALLIANCE
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18th December, 2010 :: 19:21:03
Source: Casinos Online
WSOP brand to be marketed online & offline in Italy
Caesars Interactive Entertainment (formerly Harrah's Interactive Entertainment) will work with Microgame S.p.A. , Italy's largest poker network operator, to market the WSOP brand in Italy with online & offline poker tournaments & promotions.
PeopleâEUR™s Poker , a network of over 120 online poker sites, will be co-branded using both the WSOP & PeopleâEUR™s Poker brands, & serve as the online hub for poker playing in the Italian market.
Using MicrogameâEUR™s network both online & at retail, the WSOP brand will be used to attract new players to poker via these avenues.
In terms of the agreement, land based tournaments for Italian players will be created using the WSOP name & Microgame receives exclusive rights throughout the length of the agreement. Microgame will also become the exclusive satellite provider in Italy of WSOP land-based events & will act as the exclusive pre-registration booking office for Italian players for the WSOP Main Event held in Las Vegas.
âEURњThis agreement is a logical step in our European & global expansion strategy to partner with leading local companies as we look to expand the WSOP brand,âEURќ said Caesars Interactive Entertainment CEO Mitch Garber . âEURњMicrogame is a clear leader in Italy & we look forward to working hard together to grow the poker market.âEURќ
âEURњThe PeopleâEUR™s Poker Network, powered by Microgame, confirms its position of leadership in the Italian Poker Market & we are truly excited to offer our customers something unique. The WSOP has over 40 years of history & heritage & an alliance with Microgame online marks an exciting new chapter for both of us.âEURќ said Microgame CEO, Fabrizio DâEUR™Aloia .
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