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07th January, 2011 :: 06:39:39
Source: Casinos Online
Jackpotjoy turns a Brit tradition into a clever marketing move
UK online bingo marketers at the UK site Jackpotjoy.com came up with a creative promotional version of the Queen's New Year Speech, a British institution in which honours are traditionally dispensed to the good & worthy.
In the tongue-in-cheek Jackpotjoy version, its resident 'Queen of Bingo', veteran actress Barbara Windsor (see previous reports), appeared in a video clip, handing out special bonuses & promos instead of knighthoods & medals.
Gamesys spokesman Aga Reszka claimed that over the past few months since the royalty campaign was launched, the Queen [of Bingo] - along with her energetic courtier Jack & glamorous assistant Joy - have gone straight to the nation's hearts. The site's Christmas promotions offered members the chance to decorate the virtual royal palace for guaranteed cash, to earn presents from Jack's stocking & to earn double Joy Points if they could find Joy's Secret Message.
Alongside all this festive cheer, the Queen of Bingo gave the site's members a very special present guaranteeing GBP75,000 of Bingo Royale jackpots in just two weeks.
The promotions saw record registrants, & brought a real dose of Christmas cheer to the site, Reszka says.
Adele Lawton, who heads up operations at Jackpotjoy, agreed, adding: "Partly because the Christmas offers were so strong, we knew we needed to bring out something very special as the icing on the cake, & the Queen's Speech for the new year gave us just that opportunity."
Jackpotjoy's Queen's Speech, was released on Jackpotjoy on Boxing Day. The Queen talked about her youth as a Bingo princess, her love of giving away money & made a few saucy jokes in true cheeky Barbara Windsor fashion.
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