The BodogBrand franchise has launched its Slots.com site, putting to work a domain for which it reportedly paid around $5.8 million on auction last year (see previous report).
The brand is licensed to Bodog Europe & the Morris Mohawk Gaming Group, with management seeking feedback from players on what the site - powered by an autonomous version of RTGsoftware - has to offer.
Slots.com's European head of marketing, Charlie Goodenough, said this week: "Slots.com represents an almost limitless opportunity to really establish an online slots brand in the market, but this trial period is very much a toe-in-the-water experience for us & our potential customers as we get a feel for what they want.
"Unlike so many launches Slots.com starts trading with an already strong traffic flow of people directly interested in the product we are offering. I cannot think of any online launch to date that has enjoyed that advantage & am, therefore, very excited about the future of the brand."
Over 6.1 million people worldwide look for "Slots" online through Google each month.