MOBILE GAMBLING TELEVISION AD LAUNCHED

05th March, 2011 :: 06:57:56

Source: Casinos Online

Probability plc's mobile brand the latest to appear on UK screens

Several online gambling companies, including Betfair & Intralot (see previous reports) in recent weeks have splashed out on expensive UK television adverts, & these are now joined by LadyLuck, the mobile brand of Probability plc.

The new ad draws players to top-of-the-pops games like Filthy Rich, Pharaoh's Fortune & Poseidon's Kingdom, & will run on ITV2 & E4 between 9 p.m. & midnight for about a month.

Players who see the spot are invited to text PLAY to 80266 to participate in a draw & possibly win a Nintendo Wii.

"We're confident that our advertisement campaign will increase our visibility & branding, & that our Television Viewer Ratings (TVR's) should hit a TVR of 88," said Louise Middlemist, head of new customer marketing at LadyLuck.

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