ASA BANS 888 ADVERTISEMENT

11th May, 2011 :: 08:41:59

Source: Casinos Online

But advert published without 888's knowledge or approvals

A 888.com banner advert on social networking site Facebook was banned by the UK Advertising Authority (ASA) this week after receiving a single complaint.

The complainant challenged whether the advertisement, created by Online Media Solutions , was irresponsible as it played on addiction to encourage people to gamble.

The advertisement said ""Addicted to slots? 888promos.com" & featured a picture of a fruit machine. Further text stated "Register in 888casino & get 7 spins every week for a whole year ABSOLUTELY FREE! Get the chance to win every day. No deposit necessary."

Cassava Enterprises , trading as 888.com, said it had no knowledge of the advert before receiving notification from the ASA & that the agency has subsequently been instructed to submit all future advertising material for approval.

The ASA upheld the complaint & ordered that it may not appear again in its current form.

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