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17th August, 2011 :: 08:49:46
Source: Casinos Online
White label supplier launches online & mobile casino for Loaded Magazine.
The UK-based online gambling white label provider Plus-Five Gaming has launched a new online & mobile casino for the monthly & iconic ladsâEUR™ magazine Loaded.
Aimed at the 16-35 year-old male demographic, Loaded presents the edited highlights of a young man's interests & aspirations: football, cars, grooming, good looking women & gaming.
Adding an online gaming presence to Loaded.co.uk was an obvious brand extension for the magazine, a Plus Five spokesman said this week. The magazine's reach extends to Britain, USA & Australia, & is augmented by a strong online & App presence.
"Plus-Five Gaming has been looking to extend the reach of its white-label business into the publishing arena & Loaded was the perfect media partner," the Plus Five spokesman said. "With a readership that has a clear interest in gaming, as well as consuming content online & mobile; LoadedâEUR™s strategic fit could not be better."
Plus-Five launched with casino amd mobile games in Jan 2010, & now offers clients Bingo, Poker, Sports Betting & Live Dealer games powered by companies like Aberrant Software, AliQuantum Gaming, Cozy Games, IGSoft, IGT & Viaden.
In the course of the last eighteen months, the company has launched 20 white-label sites & claims there are more in the 2011 pipeline. 2012 plans include the addition of Mahjong from Mahjong Logic.
Andy Sherwood, editor of Loaded Magazine, said. "We were approached by a number of companies offering white-label gaming, but it was an easy decision for us to go with Plus-Five, as they can provide us with the widest range of high quality games. TheyâEUR™re easy to use back-office was also an important part of the offering for us, as we need to have as much control as we can of the marketing & customer relationshipâEURќ.
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