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08th December, 2011 :: 10:02:21
Source: Casinos Online
Three year agreement signed with Fremantle Media
The British land & online gambling group Rank plc has announced a three-year sponsorship deal with Fremantle Media Enterprises (FME), in association with Syco, to be the official gaming partner of The X Factor television show.
Rank GroupâEUR˜s brands comprising of Mecca Bingo, Grosvenor Casinos & sports betting website, Bluesquare.com, will have the rights to create an exclusive X Factor branded online bingo game, as well as a series of slots & mini games as a result of the agreement.
The company will have the rights to use The X Factor branding, including title graphics, theme music, logo & imagery in all marketing, communications & promotions across its retail businesses, websites, mobile products & social media channels. Rank Group will also be given promotional opportunities at The X Factor events.
Commenting on the deal, Angus Nisbet, gaming director for Rank Interactive, the online division of Rank Group, said: âEURњAs the current official gaming partner of BritainâEUR™s Got Talent, we are extremely pleased to be strengthening our relationship with FME through this landmark deal for the Rank Group.
âEURњThe X Factor is one of the UKâEUR™s most successful TV brands & the association with the programme, will enable our brands to promote to a new audience, as well as being able to increase our customer engagement with exclusive games & money canâEUR™t buy prizes, including tickets to The X Factor live Finals at Wembley.âEURќ
Simon Murphy, head of gambling EMEA for FME added, âEURњThrough our partnership with Rank Group we look forward to further extending The X Factor brand successfully beyond the TV screen.âEURќ
The X Factor was created by media personality Simon Cowell & is owned & co-produced by Syco TV (a joint venture between Simon Cowell & Sony Music Entertainment) & talkbackTHAMES (a FremantleMedia company).
The official X Factor website, www.itv.com/xfactor, is produced by talkbackTHAMES digital with ITV & is the online home for The X Factor 2011. TalkTalk is the broadcast sponsor of The X Factor & lead sponsor of the live finals at Wembley Arena.
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