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26th January, 2012 :: 17:58:27
Source: Casinos Online
Exhibitors in positive mood as last appearance at Earls Court ends
ICE 2012 closed its doors for the last time at Earls Court in London Thursday with most exhibitors making positive noises about the future & the commercial interest the show has brought to their doors.
With a new date & a new venue scheduled for 2013, most stand holders appeared keen to have an ICE presence again next year as workmen started to take down the elaborate & complex structures erected by the leading companies at this yearâEUR™s expo.
Announcements of successful product launches & business deals continued to proliferate as the show wound down, with MicrogamingâEUR™s Prima poker network revealing that it has been contracted to supply a range of Quickfire no-download online casino games to Media Providing S.rJ , a Milan-based operator of internet fixed odds betting, poker, skill games & bingo.
The visit of television celebrity & wrestling ace Hulk Hogan to the Openbet stand coincided with the launch of its Endemol -developed new online slot Hulkomania.
Openbet had other announcements, too âEUR‛ the imminent launch of a new slot & scratch card game themed on David âEUR˜Knight RiderâEUR™ Hasselhoff in collaboration with MX Gaming , & an important agreement with the Australian land gambling supplier Aristocrat which will see the UK firm help develop its games for the internet, & distribute them through its wide network of licensees & that of subsidiary Electracade .
Future plans include two five reel, 20 pay-line slots dubbed Geisha & Wicked Winnings.
Philippines-based Inplay Matrix was showcasing its sports betting software at ICE for the first time, with director of operations Adrian Lee pleased with the response to his companyâEUR™s product.
Inplay MatrixâEUR™s fully automated software covers the full spectrum of sports betting & is easily integrated into operatorsâEUR™ sites, covering 15 sports elements & including the betting process, events creation, pricing, risk management, bet acceptance & settlement.
WMS , a Chicago-based land gambling supplier that has been making an impression in the online industry over the past two years with its online casino Jackpot Party & a stream of original new online games, is looking for more action in the full service business-to-business field, says marketing chief Candace Lucas .
With its wide experience in land gambling compliance to strict standards, the group brings a particular understanding to the online sector & has started its own internet games development operation in Atlanta, with a presence in London, pushing out 45 games to date & with more on the way, although staff were tight-lipped about the next releases.
Nevertheless, multi-featured slots like I Love Lucy, The Wizard of Oz, Super Jackpot Party & Bruce Lee have developed positive perceptions among the internet playing public.
Another online casino games provider that has been noticeably active this year is the Eindhoven , Holland-based Sheriff Gaming , where sales director Stijn Flapper & around a hundred colleagues have been turning out a stream of quality & original 3D online games across all genres, licensing these to online casino operators.
Of the 50 games released so far, 20 have been pushed out in the last 6 weeks in preparation for ICE. The Flash technology powered slots have unique themes & remarkably detailed & deeply animated graphics, packaging a range of features that includes free spins, bonus rounds & fortune wheels.
Among SheriffâEUR™s best sellers are the 20 pay-line slots Amsterdam Masterplan based on a land casino heist; the underwater exploration epic Atlantis ; Dr. Magoo & Fortune Farm.
The Kahnawake Gaming Commission created a stir of approbation at the show with its latest dispute resolution figures, showing once again that players have benefited significantly from the intervention of the Commission on their behalf.
Over 80 percent of complaints were ruled in favour of the player, illustrating once again the transparency & commitment to fair play by this Canadian regulator.
With its open approach to dispute cases, the KGC has gone further than almost all other online gambling regulators, but the Commission went a step beyond that this week with the release of gambler self exclusion statistics & a reminder that it actively polices this critical aspect of its licenseesâEUR™ operations.
Whilst 26 self-exclusions over a year is undoubtedly a very small percentage of the business transacted by KGC licensees over the twelve months, it is again an indication that this regulator is prepared to go further than most in its disclosure of important statistics, although for obvious reasons the privacy of individuals militates against any publication of detail.
ICE 2012 has been a well organised & smoothly run operation again this year, & it is to be hoped that the enthusiasm & optimism of exhibitors & visitors alike will translate to the new venue in 2013âEURŠ.see you at the ExCel Centre in London 5 to 7 February 2013!
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