AUSSIE BOOKMAKER BETSTAR APPOINTS CREATIVE AGENCY

27th January, 2012 :: 14:37:35

Source: Casinos Online

Brand awareness & growth in customer base

Australian family-owned bookmaker Betstar has appointed WhybinTBWA Melbourne as its creative agency following a pitch at the end of last year.

The brief includes a creative strategy designed towards growing the bookmaker's member base as well as increasing awareness of the brand. The first campaign to market will be seen within the first quarter of 2012.

Mark Watkin managing director of WhybinTBWA Melbourne said: "We're delighted to be working with the team at Betstar. There's a real desire for success & the chemistry across the team has been great from the start. We're looking forward to helping Betstar grow & develop their brand."

Alan Eskander managing director of Betstar added: "In the highly competitive wagering market it's important to have an innovative & passionate creative partner, I feel we have found this with Whybin."

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