PMU LAUNCHES EXTENSIVE MEDIA CAMPAIGN

09th March, 2012 :: 15:14:37

Source: Casinos Online

French market leader invests in growing its market share

French online gaming operator & former French monopoly Pari Mutuel Urbain (PMU) has launched an extensive marketing campaign continuing with its popular 2010 & 2011 Jockey-featured advertisements.

The campaign delivered by creative agency Publicis Conseil is focused on PMU's la Super Tirelire Quinté which carries a top prize of Euro 5 million & is run on the 13th of each month.

La Super Tirelire Quinté has proven popular with French bettors who try to win the "Tirelire" (Money Box) by selecting what they think will be the top five horse winning combinations in the race.

Following a successful FY2011, PMU's strategy for 2012 includes increasing its already 20 percent market share in online sports betting & continued growth in the horse race betting market (see previous report).

The "Jockey" campaign will run across television, press, radio, online & mobile channels & will begin airing this weekend (March 10).

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