RANK TAKES ON NEW CREATIVE AGENCY

19th April, 2012 :: 22:55:15

Source: Casinos Online

Marketing activities increase ahead of major betting opportunities

Rank Interactive's Blue Square online betting arm has appointed a new creative agency to handle its GBP 4 million account according to CampaignLive.

The firm hired the Arnold KLP agency following a pitch as part of a long-term strategic plan. The agency's creative will focus on Blue Square's racing & football online betting service using a multichannel approach surrounding the UEFA Euro 2012, Glorious Goodwood horse meet & the London 2012 Olympic & Paralympic Games.

Hill+Knowlton Strategies (H+K) was chosen as the winning pitch from three agencies by Blue Square to handle the firm's consumer communications that aims to position the business as a 'no-nonsense' approach to betting.

H+K Sports has additionally been tasked to grow awareness & presence of the brand across all its offerings covering both on & offline activity.

Parent company Rank Interactive appointed Aegis Media's Carat agency to handle its media planning & buying account.

In related news, UK bookmaker Coral has reportedly begun approaching agencies with regard to developing a major brand campaign that will cover its bookmaking, bingo & casino businesses.

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